Evaluation question 4

The target audience is important for making a film or any type of production because these are the people that you are aiming your product at, in this case our thriller opening. It also means certain elements of your film will have to be specifically adapted to suit this audiences needs. When choosing our target audience we decided as a group that 15-18 year olds would be best. This is because it is a similar age to us, which made it easier for us to appeal to an audience and include things that we felt were relatable and would entertain people our age. We also used a 16 year old actor, which made it easier for the audience to relate and understand why he made the choices he did throughout the clip. Our primary data, the questionnaires, showed that people aged within our target audience, preferred a spirit or ghost rather than a physical antagonist, so by listening to this feedback our thriller would be appealing to this age. The very relatable situation of being home alone, perhaps while parents are at work and after school is one that many teenagers are accustomed too so this increased the fear factor within our thriller and therefore made it more appealing and more scary to an audience.